All use cases
Portrait & family photographer

Marco Ferrari

📍 Milan, Italy

Marco runs a Milan portrait studio and converts 40% of inquiries into $350 sessions — mostly from marketplace traffic

Marco shoots ~8 family sessions/month at an average €350 per session plus €80 in print orders. His business runs almost entirely on marketplace inquiries now that his Fotiqo listing ranks well in Milan.

Revenue model

Average session
€350
Avg print order after session
€80
Annual gross (~100 sessions)
€43,000
Fotiqo fees (2%)
€860/yr

Setup

  1. 1.Built packages: Mini (€180), Full session (€350), Newborn + family combo (€600)
  2. 2.Uploaded 30 portfolio portraits, enabled Italian + English languages
  3. 3.Created a questionnaire: kids' ages, outfit inspirations, clothing color preferences, must-have shots
  4. 4.Connected Stripe + payment collection at booking
  5. 5.Enabled the online store with Italian-friendly Prodigi fulfillment (next-day delivery in Italy)

Tools used

Marketplace listing (Italian)Packages + bookingQuestionnairesGalleriesEmail marketingStore

Workflow

1
Marketplace inquiry
Parent finds Marco via the Milan marketplace, books a Full session through the calendar.
2
Intake
Auto-sends the pre-session questionnaire. Marco reviews ages/outfits beforehand.
3
Session
60-min shoot at his studio. Photos uploaded same evening.
4
Preview + order
Gallery goes live in 24h with watermarked previews. Client picks favorites, orders prints through store.
5
Delivery
Prints ship from Prodigi Milan lab in 2 days; digitals unlock on payment.

Before Fotiqo

  • Booked via Instagram DMs — slow, easy to lose threads
  • Print orders handled manually through a local lab
  • No automated reminders — high no-show rate

After Fotiqo

  • Booking + payment + contract automated
  • Prodigi handles all print fulfillment across Italy
  • No-show rate dropped from 12% to 3% thanks to reminder emails
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